Pernod Ricard Bodegas, worldwide Spanish wine leader in value across the world, has taken a new step in its commitment to the environment and consumer protection by becoming the only Spanish company in the wine sector to promote and fund the PEF (Product Environmental Footprint) projects sponsored by the European Commission. The goal of the project is to set out a harmonised methodology to measure the Environmental Footprint of wines. The project will also include a proposal on the best ways to communicate environmental information to consumers.
This project is coordinated by the European Committee of Wine Companies (CEEV) and will make it possible to calculate the environmental impact of the product through a life cycle assessment, collecting information on carbon footprint, water footprint, etc.
This initiative aims to make a method available to companies to measure the environmental impact of the wine in a clear, reliable, complete and standardised way. It will help create an atmosphere of confidence among both consumers and all the stakeholders involved in the supply chain.
In addition to Pernod Ricard Bodegas and the CEEV (Coordinator), the project also includes the Unione Italiana Vini (UIV), Azienda Agricola Salcheto, Comité Interprofessionnel du Vin de Champagne (CIVC), Moët Hennessy Champagne Services (MHCS), Centre Vinicole-Champagne Nicolas Feuillatte (CV-CNF), The European Container Glass Federation (FEVE), Amcor, Nomacorc and the Andalusian Institute of Technology (IAT). The UNESCO Chair in Life Cycle and Climate Change (ESCI-UPF) also participate as technical assistants.
Commitment with the Environment and consumer protection
Pernod Ricard Bodegas is a wine industry benchmark in the area of environment and sustainability, as well as in protecting consumers by reliably communicating responsible drinking.
The company is firmly committed to and aware of the environment, with sustainable vineyards and wineries and makes a major effort in fostering initiatives that respect and protect the environment. Proof of this is that Bodegas Campo Viejo, the firm’s iconic winery, became the first Spanish winery to certify its carbon footprint to the ISO-14064 standard and the first to certify its Energy Management System to the ISO 50001 standard. It was also the first Winery in Spain to be certified CarbonNeutral®.
It also pioneered in Europe the inclusion of a logo of a pregnant woman on labels to warn of the risks of drinking wine during pregnancy and, once again, it was the first company in the continent to include the logo of the European Wine In Moderation (WIM) programme on its back labels.
Pernod Ricard Bodegas is the global Spanish wine leader in value. It has a long history of making quality wines with a firm commitment to its employees, to research, to innovation, to responsible drinking and to respecting the environment. The company has six wineries, distributed across four internationally renowned Designations of Origin (Campo Viejo, Ysios y AGE, in Rioja; Tarsus, in Ribera del Duero; Aura, in Rueda; and Vinícola Navarra, in Navarra) and its wines are marketed in more than 70 countries. It is also the leading wine producer in the D.O.Ca. Rioja with such well-known brands as Campo Viejo, Azpilicueta, Alcorta, Ysios and Siglo. Pernod Ricard Bodegas is an affiliate of the Pernod Ricard Group, world co-leader in wines and spirits and fourth-largest global wine operator. Since 2010, Domecq Bodegas is part of Pernod Ricard Winemakers, an entity within the Pernod Ricard Group specialising in making and distributing of top quality wines.
