VIORE provides brand image for Grupo Bodegas Riojanas wines made in Castile and Leon.
Bodegas Viore has put on the market its new range of wines from the Toro Designation of Origin in its first step towards turning VIORE into a global brand for D.O. wines produced and marketed by Grupo Bodegas Riojanas in the community of Castile and Leon. To date, the brand had been used exclusively for top quality white wines made in the D.O. Rueda. The new brand image is embodied by the term ‘VIORE’, meaning «a taste for the delicate», which faithfully reflects the group’s philosophy since its arrival in this traditional winemaking area. It is a synthesis
of the innovative spirit of the new generations and centuries-old tradition inherited from the grape-growing families that founded Bodegas Riojanas 125 years ago in the Rioja town of Cenicero.
‘VIORE’ is inspired by a phrase in Old French used to express a «taste for the delicate» which eventually led to today’s «Joie de Vivre.» Across the VIORE range one can appreciate the subtle contrast between a delicate touch and the unmistakable personality of the Castilian lands of the Toro Designation of Origin, bringing forth truly authentic aromas and flavours. These are lands with poor soils, an austere climate and old vineyards planted with traditional grape varieties, such as Tinta de Toro, Verdejo and Garnacha.
From these lands and grape varieties arises the new VIORE wines, consisting of a 100% Verdejo white, a Tinta de Toro (85%) and Garnacha (15%) rosé and four red wines —young, 5 months in the barrel, Crianza and Reserva— all of which are made with Tinta de Toro grapes. They are fine, elegant, complex wines distinguished by their intense aromas and prominent fruit. They are made by combining the winemaking tradition of the D.O. Toro with modern techniques, in order to maintain the features that comprise the unmistakable character of their origins, whilst providing a modern style, in keeping with today’s tastes. The D.O. Toro has about fifty wineries and 6,000 hectares of vineyards spread over twelve municipalities in the province of Zamora and four in the province of Valladolid.