‘Rioja Paired’, internationally recognized for his contribution to wine tourism

The documentary series, which accumulates 30 million impacts, has been awarded by the British magazine The Drinks Business at its annual gala held in London

The documentary series ‘Rioja Paired’ has been awarded the award for the best contribution to wine tourism and spirits in the prestigious Drinks Business Awards 2025, organized by the specialized British magazine The Drinks Business. The recognition was granted this week in the framework of the London Wine Fair, one of the main international meetings of the wine sector.

Production, released just six months ago, has been recognized for its ability to position Rioja as a global reference wine tourism destination. With more than 30 million accumulated digital impacts, the series has managed to connect with an international audience showing a sensory and comprehensive vision of the region, which includes its natural, gastronomic, architectural and human heritage.

Narrated by the chef and journalist Marti Buckley, ‘Rioja Paired’ is composed of four episodes in which the essence of the denomination of qualified origin (Doc) Rioja is traveled, highlighting not only its wine tradition, but also its cultural wealth. The jury of the contest has underlined the innovative approach of the campaign, stating that "in a world where wine campaigns usually focus only on the bottle, Rioja Paired goes beyond the glass, offering a trip to an authentic way of life."

Since its launch between September and October 2024, the series has reached a 44% interaction rate in social networks and has obtained an outstanding diffusion through digital platforms such as YouTube, international media and travel channels, including American Airlines.

This recognition occurs in an especially significant year for Rioja, which celebrates the centenary of its Constitution as the first name of origin of Spain. In this context, the campaign reaffirms the region's commitment to a wine tourism proposal that combines wine, culture and sustainability.

"Rioja Paired" can be seen for free through the official website www.riojapaired.com and on the YouTube channel of Doc Rioja.