Those interested in earning certification can apply through the official programme website http://education.riojawine.com/ explaining why they wish to be Rioja Wine Educators. The Control Board will select candidates based on their CV. Candidates need to have at least two years’ professional experience in the world of wine in one of the following areas: communication, education, sommelierie, wine retail sales and wine distribution.
Those who are admitted must follow an educational programme approved by the D.O.Ca. Rioja, which includes an online course with tess available in Spanish and English, a final paper and further training alongside other students durign a stay in Rioja. The goal is to develop future educators who will have competencies based on specific knowledge about Rioja wine and the Rioja region coupled with their own communication skills, which are of key importance.